How do you say "kiss" in Lao?

Learn the Lao word ຈູບ (jub) and the cultural tradition of hom kaem, or “sniffing cheeks”
How do you say "kiss" in Lao?
Lao Lessons
JimmyBy Jimmy
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How Do You Say “Kiss” in Lao?

The Lao word for “to kiss” is ຈູບ (jub).

But here’s the interesting part: in Lao culture, people rarely “jub” in public. Affection is often kept private, either out of modesty or shyness.

What Is the Lao Kiss?

Instead of the Western lip-to-lip kiss, traditional Lao culture has something unique: the hom kaem (ຫອມແກ້ມ), often described as “sniffing cheeks.”

Loved ones gently press their nose against a cheek or neck, sometimes with the phrase: maa hai khoi hom ("ຫມາໃຫ້ຂ້ອຍຫອມ" “let me smell you”). It’s a tender gesture that expresses warmth, family closeness, and modesty.

Parents especially love to “hom” their children, savoring the sweet baby scent that reminds them of innocence and love.

Can You Show Love in Public?

In Laos, public displays of affection like hugging or kissing are uncommon. To maintain social harmony and respect, physical affection is usually kept private.

How Do Lao People Show Kisses Through Texting?

Among younger Lao speakers, digital affection has found its own playful form. In text messages, people often type “jub jub” to send kisses similar to how English speakers use “xxx” or "xoxo".

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